You sometimes wonder why Oriental carpet places always announce they're going out of business and never do. The Kitz gallery is just the opposite. Exquisite rugs from the Middle East, Asia and Russia. The price tags go as high as $50 grand even during a global economic collapse. That's why we focused on the idea that this was art that didn't hang on a gallery wall, it covered your living room floor.
Scope of work: concept and writing, creative direction.
