KLA is the testing site and launch pad for a zillion different technologies and devices. They help all the major semiconductor companies test and optimize the latest chip designs. No KLA means no autonomous cars, no immersive AR and VR games, no robotics, no Industry 4.0. Even worse, no iPhone 12. I worked on the repositioning of KLA around the concept of Optimism and was responsible for developing all web content, internal and extra launch campaigns and recruiting initiatives. A finalist for brand voice at the 2020 Transform Awards.
