Polycom wanted to update a tired brand that had lost its luster and leadership in video conferencing. The new kids like Zoom and Bluejeans were cooler and cheaper. While Polycom had the best technology, they'd lost a way to connect with a younger workforce with different attitudes about meetings and collaboration. We developed a positioning that recognized that most teleconferencing was unproductive and unrewarding. Polycom celebrated Meaningful Meetings where things got done and people had a chance to shine. Why do these headlines pop visually? That's thanks to the design work of Chris Inclenrock.
