The golden years was a dated concept left over from the Fifties and Trilogy was the first to recognize that fact. It was time to move beyond the "still physically active" positioning to the deeper "mentally engaged" story. People in their 60's and 70's want to grow spiritually, culturally and continue to experiment and take risks. They wanted a place to live but more importantly they wanted to live by growing.
Scope of work: Print and TV concepts, web banners, point of sale.
